The Central Coast Mariners are thrilled to announce a major partnership with leading Australasian property developer Haisheng who will partner with the yellow and navy during the 2015 AFC Champions League campaign.
Haisheng has more than 20 years’ experience in commercial, residential community and government infrastructure projects in 10 different provinces across China and is now seeking to become one of the fastest growing property developers in the Sydney metropolitan area.
In addition to Haisheng’s Australian property activities the company is also working towards establishing a strong agricultural premium Australian Wagyu meat operation for export to the Chinese market.
The Haisheng logo will appear on the front of the Central Coast Mariners jersey for the club’s 2015 AFC Champions League qualifying play-off match against the winner of Guangzhou R&F (China) and Singapore Warriors (decided on Feb 10).
Haisheng Australia’s Managing Director Bob Gong said the company was delighted to be teaming up with the Mariners as the team prepares to kick-off its 2015 AFC Champions League campaign.
“We are all excited to be partnering with one of the A-League’s most successful and popular clubs,” Mr Gong said.
“The Mariners are a great community club and its brand has been further strengthened this week with its alliance with EPL giant Everton. Given their success in the A-League, Haisheng is confident the Mariners will leave their mark on the ACL competition and we look forward to supporting the club’s journey into Asia,” Mr Gong said.
Central Coast Mariners Commercial Manager Mr. Grant Cremer was excited to partner with Haisheng and outlined the advantages of being a part of Asia’s premier club tournament.
“For Haisheng, partnering with the Mariners over the Asian Champions League journey presents unmatched exposure opportunities throughout the Australasian region and a strong introduction to the Australian market,” Mr. Cremer said.
“The Central Coast Mariners are committed to delivering an effective commercial relationship that may lead to the opportunity for Haisheng to extend their relationship beyond the Asian Champions League and into the Hyundai A-League,” Mr. Cremer said.
Haisheng Chairman Mr. Chenghai Chen said the Mariners sponsorship delivered Haisheng the opportunity to expand the exposure of the Haisheng brand.
“The ACL is watched by millions of TV viewers throughout the whole of the Australasian region," Mr Chen said.
Haisheng Chief Marketing Officer Mr. Leo Jia is excited by the opportunity for Haisheng to further establishing its reach throughout the Australasian market.
"We are glad to promote our branding in front of billions of Asian football fans. The Region is a target focus of ours and our partnership with the Mariners now gives us the perfect platform to introduce Haisheng to the Australian market and to also continue to build on our profile across China and in other Asian countries,” Mr. Leo Jia said
The qualifying playoff match will take place on Tuesday 17 February at Central Coast Stadium. Should the Mariners defeat their qualification opponent, the club will enter Group F of the tournament proper with the Haisheng logo occupying the front of shirt position for the duration of the campaign.
Upon qualification the Mariners will compete in their fifth AFC Champions League campaign, the most of any Hyundai A-League club. The Central Coast based club are set to face off against Gamba Osaka (Japan), Seongnam FC (South Korea) and Buriam United F.C. (Thailand).