Mariners and Primo Smallgoods forge partnership

The Central Coast Mariners future off the field has received a major boost, with industry giant Primo Smallgoods signing on as a major partner of the club for the next three seasons.

The Central Coast Mariners future off the field has received a major boost, with industry giant Primo Smallgoods signing on as a major partner of the club for the next three seasons.

As part of the new relationship, Primo Smallgoods will feature on the back of the Mariners home and away playing shirts until the end of the Hyundai A-League 2012/13 season.

The deal is the result of months of hard work by both Mariners Executive Chairman Lyall Gorman and Managing Director of Primo Smallgoods, Paul Lederer.

"I am delighted to welcome Primo to the Mariners family," said Gorman.

"Paul and Primo Smallgoods have been strong supporters of football in this country for many years, and together, I am confident our brands can work together for each other.

"The club is very much looking forward to a positive future with Primo Smallgoods."

Primo Smallgoods is the largest producer of ham, bacon and smallgoods in Australia. From the humble beginnings of a small factory employing 38 staff in 1985, the family owned and operated company has gone on to become a household name nationally, employing over 2,000 staff.

"Primo Smallgoods is very excited about linking with the Mariners. Both brands share similar beliefs and objectives. Primo remains a family run business, and, like the Mariners, is passionate about loyalty and its community, whilst also setting goals to be market leaders and globally recognizable," said Mr. Lederer.

"The two brands are a fantastic fit, and I-m sure we-re all looking forward to a successful future together."